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Hands-On with Facebook Ads

By Team BeinggSocial Uncategorized
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About Course

The Hands-On with Facebook Ads course is designed to take your Facebook advertising skills to the next level. This intermediate-level course focuses on the practical aspects of setting up and optimizing Facebook ad campaigns using advanced tools like Facebook Pixel, Conversion API, and Catalogs. You will learn how to target the right audience, optimize for conversions, and gain insights by analyzing your competitors’ strategies. This 3-hour course offers a comprehensive, hands-on learning experience complete with mindmaps, assessments, and a certificate of completion.

What Will You Learn?

  • Facebook Pixel Setup & Optimization: Learn how to install and optimize Pixel to track user interactions for better ad performance.
  • Conversion API: Understand how to set up and utilize the Conversion API to ensure accurate data collection even with restrictions like ad blockers.
  • Catalog Creation & Management: Explore how to create, manage, and optimize product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Master advanced audience targeting, including lookalike audiences, interest-based targeting, and custom audiences.
  • Competitor Research & Spying Techniques: Learn effective tools and methods to analyze competitor ad strategies and outperform them.
  • Mindmaps for Better Learning: Utilize mindmaps to visualize complex strategies and simplify learning.
  • Assessment & Certification: Test your knowledge with assessments, and receive a certificate upon successful completion.

Course Content

Hands-On with Facebook Ads

  • Lesson 1 : Introduction to Facebook Ads
    06:24
  • Lesson 2 : Setting up Business Manager and logging to Ads Manager
    10:38
  • Lesson 3 : Setting up our first Facebook advertisement
    22:56
  • Lesson 4 : Installing Facebook Pixel
    08:40
  • Lesson 5 : Setting up Facebook Dynamic Ads and syncing Woo products
    22:04
  • Lesson 6 : Up & running with Facebook Custom Conversion
    16:07
  • Lesson 7 : Decoding patterns through Facebook Audience Insights.
    14:14
  • Lesson 8 : Setting up our first Facebook Lead Ads
    11:34
  • Lesson 9 : Best ways to spy on your competitors
    15:30
  • Lesson 10 : Best practices of Facebook strategy, and Wrap Up
    07:36
  • Hands-On with Facebook Ads Quiz
BeinggSocial

Beingg Social is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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