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Digital Marketing Basics

By Team BeinggSocial Uncategorized
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About Course

Unlock the essentials of digital marketing with our Digital Marketing Basics course, designed for intermediate learners. In just 3 hours, this course introduces you to key concepts and tools like Meta ads, Amazon affiliate marketing, GetResponse, SEO, WordPress, Zapier, and more. You’ll gain practical insights and hands-on experience to build your foundation in digital marketing, enhanced with mindmaps and assessments to solidify your learning. Upon completion, you’ll receive a certificate, boosting your professional credentials.

What Will You Learn?

  • Meta Ads: How to create, optimize, and manage advertising campaigns on Facebook and Instagram.
  • Amazon Affiliate Marketing: Learn how to monetize content by joining and promoting Amazon’s affiliate program.
  • GetResponse: Explore email marketing and automation with this powerful tool.
  • SEO Basics: Understand search engine optimization to drive organic traffic to websites.
  • WordPress: Get familiar with WordPress for building and managing websites.
  • Zapier: Automate workflows and connect apps using Zapier’s automation tools.
  • Marketing Mindmaps: Visual representations of key marketing strategies to help you understand and retain concepts.
  • Assessment and Certification: Test your knowledge and earn a certificate upon successful completion of the course.

Course Content

Digital Marketing Basics

  • Lesson 1 : Introduction to Digital Marketing Basics
    10:55
  • Lesson 2 : Understanding Buyer’s journey
    10:25
  • Lesson 3 : Inbound marketing & it’s methodology
    06:29
  • Lesson 4 : Introduction to SEO and it’s impact on our Digital Strategy
    09:09
  • Lesson 5 : Deep dive into On-Page Search Engine Optimization
    05:56
  • Lesson 6 : 4 stages of a successful social cycle
    12:31
  • Lesson 7 : Web Designing with WordPress : Introduction
    14:52
  • Lesson 8 : Digital Automation with Zapier
    12:41
  • Lesson 9 : Marketing Automation with GetResponse
    10:03
  • Lesson 10 : Introduction to Affiliate Marketing, and way forward!
    07:51
  • Digital Marketing Basics Quiz
BeinggSocial

Beingg Social is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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