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Hands-On with Google Ads

By Team BeinggSocial Uncategorized
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About Course

Unlock the potential of online advertising with our Hands-On with Google Ads course. This 3-hour, intermediate-level program provides a comprehensive introduction to Google Ads, covering everything from initial setup to advanced bidding strategies. You’ll learn how to effectively manage campaigns, select the right keywords, create compelling ads, and analyze competitor strategies. With practical insights and hands-on experience, you’ll leave equipped to drive targeted traffic and achieve your advertising goals. Mindmaps and assessments are included to reinforce your learning, along with a certificate upon completion.

What Will You Learn?

  • Introduction to Google Ads: Understand the platform's overview and benefits.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Discover how quality score and ad rank influence your ad placement.
  • Campaign Management: Understand account structure, campaign goals, and how to manage campaigns effectively.
  • Keyword Strategies: Master match types, negative keywords, and keyword research techniques.
  • Creating Ads: Learn to create effective search ads, use ad extensions, and design display ads.
  • Bidding Strategies: Explore various bidding strategies such as CPA, ROAS, and maximizing conversions.

Course Content

Hands-On with Google Ads

  • Lesson 1 : Introduction to Google Ads
    09:40
  • Lesson 2 : Setting up an Google Ads account & billing
    16:36
  • Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals
    07:18
  • Lesson 4 : Breaking down Google Ads match types
    11:02
  • Lesson 5 : Setting up an Ad with Google’s recommended settings
    11:50
  • Lesson 6 : Expanding on Ads functionality with Sitelink extensions
    11:17
  • Lesson 7 : Setting up our 1st display campaign
    12:35
  • Lesson 8 : Introduction to setting up & creation of HTML5 banners
    12:31
  • Lesson 9 : Introducing to Google Ads bidding terms
    10:24
  • Lesson 10 : Cracking down on your competitor’s strategies
    09:36
  • Hands-On with Google Ads Quiz
BeinggSocial

Beingg Social is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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